Goal: Share the freedom that comes with break-ups…with bad wireless providers, as a way to spread the news about the new Metro Flex plan in a relatable but show-stopping way via TV, social, and radio.
Role: Junior Copywriter
Agency: BarkleyOKRP
EL spot
After breaking up with their unreliable wireless carriers, a group of heartbroken phone lovers assemble on Nada Yada Island to overcome their heartbreak and seek meaningful relationships to begin anew. They share all the tea on their splits, while comforting each other on their respective journeys, while never again settle for less than Metro Flex. Come along as they discover all the great things that come with putting their trust in Metro Flex and a future of Nada Yada Yada. Here, quality drama unfolds to present quality, drama-free phone service!
@jess.ves2 Booked, busy, and on to better things with Metro Flex 💅#MetroPartner #Ad ♬ original sound - Jessica Vestal ♕
@theelaurenspeed Metro treating me like a new customer every day? I know I deserve it. 👸🏾 #MetroPartner ♬ original sound - Lauren Speed-Hamilton
@theelaurenspeed With Metro Flex, I get that new customer feeling every day no matter what. #MetroPartner #Ad @Metro by T-Mobile ♬ original sound - Lauren Speed-Hamilton
The audience responded well, so we put out the official series. If you want to watch it, it’s now streaming on TikTok, Instagram, and YouTube. Grab your popcorn, and charger, and enjoy.
